It's very simple. The same way Microsoft did.
By selling a slightly less crappy product yr after yr after yr to the masses. Remember how many versions of DOS, then Windows there were? Each was a lousy OS, but people kept buying the new version hoping for something more stable than what they had bought the last 10 times.
Polaris does the same thing. How many versions of Rzr have they sold? Who can remember? Yet each newer one was a tiny bit better, including BNG!!!! They've sold 5 different versions to some people despite every single one of them having one or multiple stop ride/stop sells on them.
I think the current Pro R has 4 simultaneous SR/SSs on it. Maybe a new record! :lol:
Keep in mind Ford sold a lot more Pintos than Ferrari sold cars from 1971 to 1980. By your logic, the Pinto was far superior to a Ferrari. Not surprising you bought an X3, it disintegrated at 8,000 mi, then you bought another one and spent over $10K in gussets, brackets, braces, upgraded suspension parts, etc before driving it. That's quality right there, plus brand loyalty.
Imagine how many lives could have been saved if there had been an aftermarket for Pinto rear bumpers, like we have for UTVs.