Don't apologize or rush. This site works fine, the little nuances can be changed over time. Us folks posting here will always post here, we been thru it all and love this place regardless.
I'm more curious what the "Big Plan" is to drive traffic here and get this place jumping. Looking forward to watching that happen. The season is near, what are you going to do....tik tok tik tok.
So there is lots of things we can do to drive traffic to the forum and website as a whole.
Like Rivermobster said, just opening up the board to be viewed by "lurkers" (non registered or logged in) will be a huge benefit, as it increases SEO a million times right off the bat.
Lowering the barrier to entry (easier to register and getting back existing registrants) is high on the priority list and hoping to be done with that this week. The board already has around 3,000 people registered.. When we took over only 10-20 were online at a time. One quick e-mail blast to everyone to "check in and check the new place out". If you get 100 online and they are talking, then more will come organically. (GD is Back! kinda stuff).
Thirdly in short order we will have a front page with editorial content. What that means is featured builds, new tech, new manufacturers, latest products, industry opinions. People like to hear about new things, and industry goings on.. That is the "news" side of the website which in turn will drive traffic for people to discuss those subjects in the forums themselves.
Fourth "ground game". That is literally the SWAG being sold in various places, increasing the DOTM gift to something worth while over time, member gatherings / get togethers, banners hanging in the correct shops, using Social Media to direct traffic not only to itself but to here, possible banners out in Glamis in certain places? Sign truck when needed, Trade shows, participating in charitable events like dune clean ups etc..
Those are a few of the things that I am planning on working on over the next 12 months to increase traffic and restore the place to what it was before.. There are nuclear options beyond that, but I think we will be fine with those..
RD