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20th Century Fox Sells Off Star Wars Merchandise and Sequel Rights for Half A Million!
When George Lucas headed off to the deserts of Tunisia in 1976 to film the original Star Wars, Hollywood paid little attention. He’d proven his value as a director with 1973’s American Graffiti, which was enough for 20th Century Fox to sign off on his space project, but even they had no clue that he was about to change the film industry forever. They just hoped to receive a return on their investment. And when he offered to exchange his $500,000 salary in exchange for the merchandise and sequel rights, they gladly agreed. They simply couldn’t imagine a future for Star Wars lunch boxes, action figures, toy lightsabers. They certainly didn’t think that new Star Wars movies and television shows would still be coming out nearly 50 years later. In 2012, George Lucas sold his Star Wars rights to Disney for $4 billion. By that time, the franchise had grossed somewhere in the ballpark of $20 billion when you factor in merch. All that cash could have gone to Fox had they simply told Lucas to keep his lousy $500,000.